Our Story

• Our Mission and Values
  • What We Are
  • What We Are Not
• Our History
• Our Culture
• Our Leadership Team
• Research and Development
  • Getting the Big Idea
  • Developing the Concept
  • Making It Real
  • Bringing It to the World
• Working at Burt's Bees

Making It Real

During formula development, R&D and Product Marketing have samples of the product developed and prepare for review and testing. Our Packaging team also explores the best sustainable package for the final product, making sure it meets our standard of post-consumer recycled, is recyclable and has the best type of packaging (tube, jar, spray top, flip top) for where and how the product will be used.

It may take us several tries to get an acceptable product. We look at the consistency, aesthetics, fragrance and other product components to determine whether the formula matches expectations. For instance, while developing our Radiance line, it was key to perfect the creaminess, texture, and smell of the products at this stage. The products needed to feel lightweight once applied but still retain a rich and creamy texture. And after a few rounds of samples, we succeeded.

Once the sample is ready, it is panel tested with select consumers and retailers. We assess if it meets their expectations, including product texture, scent and effectiveness. Within R&D, we also assess the product's integrity — its stability, compatibility and microbiology — and most importantly, its safety. We conduct tests with finished formulas — never ingredients — on humans to ensure that they are safe and effective. We never test any products on animals.